Table of Contents
Updated by Paul Langtry
The placement of your ads is determined by the audience you're looking to target
Where the ads are seen is the not as important as who is seeing them. Focus on the audience and less on what site or specific channel it was seen on.
Your audience is defined by the following:
- Location (Zip, City, State, etc.)
- Demographics (Age, Gender, etc.)
- Audience Segment (people who have a new pet, homes older than 10 years, etc.)
Say we're looking to advertise to people in Nashville, TN who are looking for a new car. We want to only show our ads to those people, wherever they are on the internet.
Internet Website Placement Examples
Display and Native ads have the potential to be seen on thousands of brand-safe sites. A few examples:
TV Channel Placement Examples
TV commercials may appear on a multitude of premium channels and niche programming
Billboard Company Examples
With access to 100% of the available inventory your ads can be seen on billboards owned by all the top vendors.