AdCritter's Effective Advertising Principles
Updated by Paul Langtry
Advertising will grow your business if done right
Following these guidelines will set you up for advertising success.
Almost no one calls a company the ﬁrst time they see an ad. Rather, a person needs to see your ad enough times that they later remember you at the moment they want what you are oﬀering.
It is better for a smaller group of people to see your ad several times over a given period of time than for a large group of people to see your ad once or twice. Also, geographic saturation (given enough time) can also be used for attribution purposes...
Advertising is a game of longevity and consistency. For smaller budget campaigns, it takes 6 to 12 months to begin seeing results and 12 to 18 months for signiﬁcant, proﬁtable results. That’s why we recommend 18 month campaign plans, updated quarterly.
Download the Essential Advertising Principles
These are real issues we see all the time that result in businesses assuming AdCritter and/or advertising in general doesn't work.