AdCritter's Effective Advertising Principles

Paul Langtry Updated by Paul Langtry

Advertising will grow your business if done right

Following these guidelines will set you up for advertising success.

1. Repetition

Almost no one calls a company the first time they see an ad. Rather, a person needs to see your ad enough times that they later remember you at the moment they want what you are offering.

In general, people need to see an ad 7-20 times before they take action

2. Saturation

It is better for a smaller group of people to see your ad several times over a given period of time than for a large group of people to see your ad once or twice. Also, geographic saturation (given enough time) can also be used for attribution purposes...

Shoot for reaching at least 80% of your target audience while following also following the rule of repetition

3. Twelve-Eighteen

Advertising is a game of longevity and consistency. For smaller budget campaigns, it takes 6 to 12 months to begin seeing results and 12 to 18 months for significant, profitable results. That’s why we recommend 18 month campaign plans, updated quarterly.

Download the Essential Advertising Principles

Adcritter's Effective Advertising Principles

The AdCritter team is here to help. Reach out and we can help make sure your campaigns are setup for ultimate success.

Common Mistakes:

These are real issues we see all the time that result in businesses assuming AdCritter and/or advertising in general doesn't work.

Running a 1 month test to see if "it" works
Campaigns need to run for at least 6 months in the vast majority of cases to start seeing visible lift. Stopping too soon is simply wasting your money.

Targeting the entire United States w/ a $70 weekly budget
You may have a potential national customer base but if you spread yourself too thin you won't see any benefits. A $70 budget will be most effective targeting a single zip code, maybe two.

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