Understanding Targeted TV Analytics

Once your TV campaign is activated and approved, you'll start seeing analytics on your dashboard. Reporting is updated daily. You can see:

  • Views: How many times your commercial was seen
  • Allocation: An overall breakdown of which categories your commercial was seen on in relation to others
  • Spend: How much budget was spent to place your ad each day
  • CPM (Cost Per Thousand): What it costs for every 1,000 households that viewed your commercial


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