Understanding Internet Campaign Analytics

Once your Internet campaign is activated and approved, you'll start seeing analytics on your dashboard. Reporting is updated daily. You can see:

  • Views: How many times your Internet ad is seen
  • Clicks: The number of times users have clicked on your digital ad to reach your landing page
  • Spend: How much of your budget was spent to place your ad each day
  • CTR (Click-Through-Rate): Measures the number of clicks you receive on your ads per number of impressions
  • CPC (Cost Per Click): Determines how much you pay for the ads you place on the Internet, based on the number of clicks your ad receives
  • CPM (Cost Per Thousand): What it costs for every 1,000 users that views your ad



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